Sports Chalet Marketing Plan

Introduction Marketing communication strategies are important in aligning a company towards the target market in order to achieve optimal sales. The main determinants of a successful marketing communication plan lies in the proper brand alignment and research on segmentation.Advertising We will write a custom case study sample on Sports Chalet Marketing Plan specifically for you for only $16.05 $11/page Learn More In order to achieve the desired goals, positioning ensures clear difference of a company’s products from the existing products of its competitors. The strategic plan should internalize the aspects of business vision, mission, values, communication plan, and a balanced scorecard. Thus, this reflective paper will attempt to review the business and marketing environment of the Sport Chalet Company. Company description The Sport Chalet Company has been in operation for the last six decades. The company operates in the sports apparel industry and has fifty one stores spread across the U.S. The main categories of products retailed in this company include men’s wear, women’s wear, team sports gear, shoes, and solo sports gear. Among the most visible sports brands that are featured in the Sport Chalet store are Diamondback, Adidas, Nike, Premcor, and Columbia. The company specializes in sporting goods for sporting activities such as football, camping, Scuba, basketball, fitness, and swimming among others. In addition, the store has expanded it scope of operation to include rental services for sports and adventure equipment. The store features properly arranged sections for each category of the apparels it stocks (Sport Chalet, par. 2). The Sport Chalet store has grown over the years into relatively new markets and customer segments across the U.S. From its humble beginning in La Canada, the company expanded into Huntington Beach and other parts of Southern California. Following the success of its team and sol o sports gear products, the company expanded into the consultancy services and Scuba classes. The company has been active in the NASDAQ since the year 1992. Sport Chalet boasts of a very dynamic and talented workforce. The company has introduced an online shopping platform which has become very popular in the last five years. The company has been facing competition from establishments such as the Adventure 16, Dick’s Sporting Goods, and the Sports Authority companies (Sport Chalet, par. 5).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rationale for developing a marketing communication plan for the company The Sport Chalet will eventually need to embrace more traditional media marketing in order to keep growing, especially when targeting clients. In order to effectively reach such audience, the proposed marketing communication plan will suggest the best advertisement strategie s to cover its wide market area (Cheverton 21). Through the proposed marketing communication plan, the Sport Chalet will become a global brand that is preferred by most sports enthusiasts. The company will definitely have to branch out beyond its target market due to the brand dynamics and the need to expand market base. The company will have to decentralize its marketing strategies to meet the specific demands or consumer behaviour if it decides to implement internalisation strategies that will be proposed (Cheverton 41). These aspects influence the need to carry out a comprehensive marketing communication plan the Sport Chalet Company. Conclusion The Sport Chalet Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan. Despite its wide market, there is need to counter competition and ensure business sustainability. Currently, the market dynamics discussed above should be skewed to optimise the company’s produc t performance. The strategies to ensure business sustainability will be presented in the proposed marketing communication plan. Works Cited Cheverton, Philip. Key marketing skills: Strategies, tools, and techniques for marketing success, London, UK: Kogan Page, 2004. Print.Advertising We will write a custom case study sample on Sports Chalet Marketing Plan specifically for you for only $16.05 $11/page Learn More Sport Chalet. About Us. 15 Sep. 2014. Web. This case study on Sports Chalet Marketing Plan was written and submitted by user Lea Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

definitions essays

definitions essays 1. abusive relationship: when one partner in a relationship becomes violent or aggressive toward the other. 2. accommodation: according to Piaget, changing existing knowledge based on new knowledge. 3. achievement status: identity status in which adolescents have explored alternative identities and are now secure in their chosen identities. 4. active euthanasia: deliberate ending of someones life. 5. activities of daily living (ADLs): self-care tasks such as eating, bathing, toileting, walking, or dressing. 6. activity: dimension of temperament defined by the tempo and vigor of a childs activity. 7. adaptation level: area where environmental press is average for a particular level of competence. 8. addiction: physical dependence on a particular substance, such as alcohol. 9. adolescent egocentrism: self-absorption that is characteristic of teenagers as they search for identity. 10. aerobic exercise: exercise that places a moderate on the heart by maintaining a pulse rate between 60% and 90% of the maximum heart rate. 11. age discrimination: denying a job or promotion to someone solely on the basis of their age. 12. age integrated housing: where people of all ages live together and interact. 13. age of viability: age at which a fetus can survive because most of its bodily systems function adequately; typically at seven months after conception. 14. age-segregated housing: where all residents are of the same age. 15. agreeableness: dimension of personality associated with being accepting, willing to work with others, and caring. 16. alert inactivity: state in which a baby is calm with eyes open and attentive, and the baby seems to be deliberately inspecting the environment. 17. alienation: when workers feel that what they are doing is meaningless, that their efforts are devalued, or when they do not see the connection between what they do and the final product. 19. altruism:...