Definition Of Time Of Flight Essay - 1080 Words

3.0 DISTANCE SENSORS – RISHI SHARMA This section provides details about the distance sensors which are part of the VIBA system as seen in Figure 2.1 above. Section 3.1 pertains to the method of which the distance sensors of the VIBA calculate the distance between the cyclist and the edge of the track using the principle known as time-of-flight. Section 3.2 pertains to the method of which the distance sensors maintain accuracy around the track using the principle known as retroreflection. 3.1 How the Sensors Determine Distance Section 3.1.1 contains a definition of time-of-flight. Section 3.1.2 pertains to how the distance sensors of the VIBA use the time-of-flight principle. Section 3.1.3 contains a sample calculation using a scenario where a track bike is fitted with the VIBA on a velodrome. 3.1.1 Definition of time-of-flight Time-of-flight is a principle used for measuring the distance between a sensor and an object, based on the time difference between the emission of a signal and its return to the sensor, after being reflected by an object. The graph shown in Figure 3.1 below represents what the sensor is recording. Figure 3.1: Graphic Representation of Distance Sensor Data [Rishi Sharma] The sensor releases a pulse of light, known as the trigger, and computes the time taken for the signal to be received. The distance the signal has travelled can be directly calculated from this data. Light and sound are the most common types of signals used with this technique [1].Show MoreRelatedFlight Into Known Icing By The Federal Aviation Administration ( Faa )1747 Words   |  7 Pages Abstract During this research paper we will be looking into the definition of flight into known icing as it’s described by the Federal Aviation Administration (FAA) with special emphasis on the word known or forecasted icing as a legal requirement for both pilots and aircraft. We will look at aircraft systems designed for such operations and we will be analyzing the misunderstanding that many pilots have about this issue. One of the biggest misconceptions is that an aircraft equipped with deicingRead MoreSong Of Solomon By Toni Morrison1364 Words   |  6 Pagestheir lives. An infatuation with the wonders of flight as a form of escape, is frequently juxtaposed with the desire to fight, choosing confrontation by remaining on the ground and facing the problems at hand. 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Yield management techniques 4.Yield management problems 5.Evaluation (the advantages and disadvantages of using Yield management system in Airline companies) and 6.Conclusion. 2.The definition of Yield management: Yield management is a system that aims to generate as much income as possible from a perishable product before it perishesRead MoreOpening Our Eyes to Fatigue and Its Role in the Crash of American Airlines Flight 14201772 Words   |  7 PagesThe National Transportation Safety Board’s (NTSB) Aviation Accident Database lists over six dozen reports in the past 20 years where flight crew fatigue was determined to be a contributing factor in the accident. This constitutes an average of over three accidents per year as a result of flight crew fatigue. The crash of American Airlines Flight 1420 in Little Rock, Arkansas, on 01 June 1999 cited impaired crew performance resulting from fatigue as being the most prevalent of three factors leadingRead MoreWhy Should Spatial Disorientation Be Prevented?1645 Words   |  7 PagesSPATIAL DISORIENTATION BE PREVENTED? Spatial Disorientation can be very dangerous when experienced in-flight for civil aviation or military aviation. In order to understand perfectly why prevention of spatial disorientation is mandatory, one of the main priorities is to understand the definition for ‘spatial disorientation’ in terms of aviation. When it comes to the definition, it can have a few definitions. It can be known as a condition where the pilot fails to match the perception of direction withRead MoreAerospace Engineering1588 Words   |  7 PagesWilbur Wright were two ordinary men with a dream, their dream was to fly. 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Christian Counseling and Secular Psychology - 1320 Words

Theory Critique In our fast passed and ever changing society, personal experiences built up over time and often make life difficult to deal with over time. Everyone has their own prospective on what is important and how they will tackle various problems they face from day to day. It is the responses to our harsh environment and experiences that can often manifest into feelings such as: anxiety, resentment and possibly guilt (Crabb, 1977). It is those that have negative experiences in life that seek out the help of counselors, to better understand and change the root of those problems. Each Christian counselor must carefully research and develop a counseling model which best aligns with their education level and spiritual beliefs.†¦show more content†¦Dr. Hawkins (2014) counseling model takes from several counseling models to include Crabb’s (1977) and McMinn (1996). Hawkins developed his model as a result of his quest to be following the scripture while staying t rue to revelations of psychological theories. His model concentrates on five concentric circles that lay out the image of self and the outside environment that tends to effect the development of personality. The innermost circle is what Hawkins identifies as the core of a person. It contains the â€Å"human spirit, the image of God, sins or the person’s sinful nature, and breath of life† (Hawkins, 2014). For a Christian their inner circle should also contain the Holy Spirit, which becomes a major influence not only in life but in the development of their personality. The next level Hawkins identifies as the soul. This circle contains elements such as the conscious and a person’s feelings and emotions. Moving outward to the next level you will find the physical body and then on to the temporal systems. The temporal systems include friends, family, co-workers, church and government; groups that a person would interact with on a daily basis. The last circle represents supernatural elements of a person’s life, to include: angels, demons, the devil andShow MoreRelatedThe Integration Perspective And The Christian Psychology Perspective913 Words   |  4 PagesWithin the psychology field and in society, there is a common belief that theological principles, scripture, Christianity, and psychological principles are not compatible. Instead they believe that modern psychology is secular, scientific, and sacrilegious. 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Marketing strategy for Bigstore

Question: You are required to write an individual marketing plan (@ 3,000) based on the simulated company. This marketing plan should follow the formal marketing plan structure. Answer: Marketing strategy for Bigstore Bigstore is UK based retailer that operates in the food and beverage industry. Over the last three years, the revenue collected by the organization has been increasing steadily: approximately 216 million pounds were generated in the final year as compared to 175.9 million pounds generated three years back (Bjelic, 2011). The gross profit of the organization as also skyrocketed in the last three years: from 29.1 million pounds to 35.8 million pounds. This success has to lead the management to re-design their business objectives: Bigstore now aims to be the largest supermarket in the United Kingdom that stocks food and beverages. In this report, a detailed market strategy has been provided that would support the mission of the organization. The situational analysis of BigStore has been discussed, along with the market objectives of Bigstore and the strategic actions that would be useful in the fulfilling the said objectives. Last but not the least, mechanisms for the control and the implementation of the marketing strategies has been discussed. 1. Strategic marketing process Presently, the management of Big makes the store aim to become the largest supermarket in the UK market regarding the total revenue generated from the sales operations. The income figures currently available to the marketing team indicate that in the past three years the sales revenue generated by the organization has been steadily increasing (Guo, Ling and Gao, 2015). Besides this, the gross income of the retail organization has also risen by an approximate amount of 6.7 million pounds in the said fiscal period. A review of the food and beverage market of United Kingdom indicates that the said market is worth of 2.2 billion. The products that earn the maximum revenue from this market come under one of the following four categories: fresh foods, beverages, kitchen cupboard items and frozen food items (Guo, Ling and Gao, 2015). Among these four types of food items, almost 60 percent of the total revenue is generated from the sale of the fresh and frozen food items. Besides this, the market is growing in each fiscal period at an average rate of 7.5 percent. The market survey also indicates that at present there are five big players in the market, each of which holds approximately 10 percent of the market share. The other half of the market is served by a large number of small retail chains and standalone shops that provide services to specific localities (Feriozzi, 2015). The management the organization is of the opinion that increasing the number of sales and the market share would be the primary target of the Big store at this point. The marketing strategy plan that has been provided in this report has thus been devised in the following objectives: To promote the sales figures of Bigstore To increase the profit percentage of Bigstore and To improve the percentage of the market share that the organization currently holds. 2. Situational Analysis 2.1 The market analysis As mentioned in the section above, five large companies currently hold almost fifty percent of the total market share (Karanja, Sma and Thuo, 2014) The present values of the market shares held by these organizations have been provided on the following table: Table 1: The market shares of the primary players Retail chain Market share Big store 10 % Drinkit 10 % Focus 10 % Green world 10 % Value shop 10 % Others 50 % Figure 1: The market share of the key players of the UK food and beverage market The market researches made by the representatives of Big store indicate that at present the food and beverage market is worth 2.2 billion pounds and the market is increasing steadily at rate of 15 percent per year. However there exists an intense competition in the market, a fact that is indicated by the same profit, sales and customer values of the above mentioned organizations. 2.2 The SWOT analysis of the Bigstore In this section of the report, we provide insight into to the strength and the weakness of the organization, the opportunities present in the market that Bigstore can take advantage of and the factors that have the potential of threatening the presence of Bigstore in the market (Ketenchyev, 2014). The Strengths of the Bigstore Brand value: Bigstore offers several products to their customers at low prices and is entirely focused on the services that they can provide to the target customer. Customer loyalty: Bigstore ensures customer loyalty by the introduction of club cards using which the clients can avail special offers, rewards, etc. The retail chain deals with a broad range of food products: the availability of a large variety of products under a single roof draws the attention of the target customers (Krstic and Becic, 2011). The steady increase in the revenue being generated by the sales team indicates that the competency of the operational departments of the organization. The utilization of sustainable technologies used the group has improved the brand value of the organization. The Weaknesses of the Bigstore In the recent past, Bigstore had experienced high employee turnover which has affected the operational activities of the organization to a large extent. At present, most of the employees working the organization are new, thus the productivity of the organization is not at the optimal state. The lawsuits with the former employees of the organization have hampered the brand value of Bigstore to a large extent. Bigstore operates in the food and the beverage industry only and does not stock products belonging to other categories (Liu and Dukes, 2015). This should be considered as weakness, as the diversification of products has been found to have helped in increasing the sales revenue of retail organizations. The Opportunities of the Bigstore There is a high demand for retail organizations that operate in the food and beverage industry. A large section of the market is still is being served by small retailers and local shops: large retail organizations like Bigstore are capable of penetrating into this section of the market. The market research performed by the organization indicated that there exist certain sections in the market in which the rate of competition is much lower as compared to the other sections (Lueg, 2015). Strengths 1. Brand value 2. Customer loyalty 3. Availability of a wide range of products under a single roof draws the attention of the target customers 4. Competency of the operational departments of the organization 5. Utilization of sustainable technologies Weaknesses 1. High employee turnover 2. Most of the employees working the organization are new. 3. Lawsuits with the former employees 4. Lack of diversification of products Opportunities 1. There is a high demand in the market for retailers like Bigstore 2. Large section of the market is still is being served by small retailers and local shops 3. Less competition in certain sections in the market Threats 1. Economic meltdown of the United Kingdom 2. Fiercer competition in the market 3. Requirements and the choices of the customers change rapidly Table 2: SWOT analysis of Bigstore (Source: Lueg, 2015, pp-67) The Threats present in the market At present, the United Kingdom is going through an economic meltdown: needless to say the bad economy would affect the business of the organization to a large extent (Sheth, 2011). The competitor organizations are implementing specific strategies for improving their sales operations. Besides this, new competitors are also emerging in market (Matsumura and Matsushima, 2015). The cumulative effect of these factors has resulted in fiercer competition in the market. The requirements and the choices of the customer tend to change rapidly. 2.3 The competitor analysis of Bigstore In this section of the report we provide an analysis of the various competitors of Bigstore who are currently operating in the same market: At present Focus leads the market in selling product to the under-aged customers. They also sell products related to toddlers and babies (Sheng and Yang, 2014). Needless to say, the organization had focused their entire marketing strategy on providing services to the under aged customer base. Drinkit is the largest seller of alcoholic drinks in the UK market, with their sales strategies focused on providing services to the adult consumers (Rodic and Budimircevic, 2011). Green World is yet another primary competitor that generates huge revenue by selling products to the adult consumers (Saaskilahti, 2015). However, the organization has a strong presence in those markets in which there is a demand for green products. On the other hand, Valueshop holds a string hold among the pensioners and is well liked in those section of the market in which there is a demand for low priced products. Marketing Objectives The SMART objectives of the marketing strategy, which is being discussed in this project, have been provided in the following section: Specific: The sales revenue of the organization has to be improved. Measurable: The sales revenue is expected to increase by 10 percent each year. Attainable: At present, the market is growing at a rate of 15 percent per annum, thus 10 percent increases in sales revenue is achievable (Saaskilahti, 2015). Relevant: in order to increase the profit of the business, at this point in time, targeting 10 percent rise in the sales value is essential. Time related: The stipulated time period for achieving the targeted 10 percent increase in the sales revenue is 12 months. 4. Marketing Strategy Bistore will strive to increase its market penetration. The marketing strategy creates consumer awareness regarding the offered products that is described in the product strategy. It uses to develop the customer base as well as creates customer loyalty. The marketing strategy of Bigstore is based on the following strategies such as: Product Strategy Big store, the UK food and drink market consists of four categories of key products such as frozen food, fresh food, kitchen cupboard items and drinks. Big store prides that they are giving fresh ingredients in their food items. The qualities of the products are most important to attract the customers (Takayama and Takayama, 2015). The food ingredients used in the items and drinks should be healthy. The strategy for product frames the premise for executing an item guide and consequent item discharges. The item technique empowers the organization to concentrate on a particular target advertise and highlight set, rather than attempting to be everything to everybody. Big Store to make the item methodology has recognized the business sector issues that should be determined. This incorporates meeting the objective business sector, understanding the focused scene and recognizing how the association can separate itself. The item technique will change after some time as the association adapts more about business sector, and as it can choose to enter distinctive markets (Su, Wolfs and Masoum, 2014). The force of an item technique originates from what the association characterizes and what it needs to avoid. Pricing strategy Though food and drinks is an innovative item, therefore it should go for price penetration pricing (McDonald, 2011). The food products are getting novelty over their products and its qualities. The cost of manufacture, the transportation cost and the distribution cost is quite reasonable as compared to its competitors. The price of their food and drink should not be more than the competitors in the marketplace (Su, Wolfs and Masoum, 2014). If the cost of the products is high, then in order to earn profit, the price will be higher. The prices of the products are based on value price strategy i.e. the company prefers more to value to the customers expectations and their desires. Premium costing is a long-term technique that should be utilized by Big Store to underscore prevalent item advantages or quality administrations. The expectation is to build up and keep up a moderately high cost position that accompanies the message of top quality. With this technique, it will be simpler to keep up ordinarily a standard cost point amid presentation, development and early development phases of an item life cycle (Su, Wolfs and Masoum, 2014). Frequently, when items enter decay and the organization plans to dispatch another form or item, they are stamped to offer out remaining stock. Techniques, for example, cost-in addition to estimating and target return evaluating accentuate long haul benefit boost. Generally, the affiliation must set costs in view of the coveted level of benefits it would like to get after some time. If the objective of the company is 20 percent benefit over the life of an item, then Big Store need to estimate to what extent starting interest will last when higher costs at 30 to 40 percent edge can be achieved (Saaskilahti, 2015). There additionally is a need to consider that close to the end of the life cycle, the association might need to markdown remaining stock for practically zero benefit. Distribution strategy Bigstore targets the customers of age between 18-25 years for its frozen food items and drinks. The market has four primary sectors those are buying the products such as baby and toddeler, child, adult and adult as well as pensioner (Keegan and Green, 2011). The company targets the location for selling their products in the marketplace of UK. It major selling locations are the franchisee shops as well as new market developmental paces such as airports, business centers, colleges as well as universities, as well as supermarkets. The free samples of their products are distributed in the colleges and universities so that the customers become more attractive towards their products. Promotion Strategy Big store uses the promotion strategy to expand their products into the market by familiarizing the products to the customers. As the food store is new in the market, therefore their promotional strategy should be more attractive. The channel of promotion is TV ads, print media such as newspaper and magazine, billboard and poster, event management and online advertising (Takayama and Takayama, 2015). The goal for the Bigstore chains media trade is dependent on the age between 18-35 years to exploit the buying power with a twist toward the encoding that uses to distribute better to the younger audience. The objective of promotion strategy is to achieve current advertising campaign in order to increase the brand awareness of their food items. 5. Control and Implementation The purpose of Bigstores marketing plan is to give out as a direct for the store. The following are the regions that are required to manage in order to improve the performance of the company such as control over revenue and expenses on monthly as well as annually based on the planned as compared to the actual (Boudreax and Emerick, 2014). The control over the customer satisfaction is required in order to generate a repetitive business as well as referral activity. The implementations of the marketing strategies are used to identify the key marketing programs. The markets of UK are first researched to identify the targeted customers and distribution and promotion channel (De Chernatony, 2010) Then trade shows the participation campaign. After implementation of the strategies are based on the market of UK. The implementation of the marketing strategy of Big store requires the knowledge of targeted customers, the channel of distribution, its competitive market and working knowledge of effective marketing as well as communication tactics (Hollensen, 2011). The strategy is implemented by including the sales volume, adoption of the satisfaction metrics, and the goals for market preparation. Marketing plan for Bigstore Weekly Timeline Week 1 - 2 Week 3 - 6 Week 7- 9 Week 10 - 11 Week 12 - 14 Research the marketplace Develop contingency plans Identify the targeted markets Identify the communication channel Identify the risks in the market Implementation of the plan 6. Projected Profit Loss Statement The profit and loss statement of the marketing project under consideration is being provided in the following section of the report: Year-by-year profit and loss assumptions Year 1 Year 2 Year 3 Year 4 Year 5 Annual cumulative price (revenue) raise - 10.00% 10.00% 10.00% 10.00% Annual cumulative inflation (expense) raise - 2.00% 4.00% 6.00% 8.00% Interest rate on ending cash balance 0.50% 0.50% 0.50% 0.50% 0.50% Year 1 Year 2 Year 3 Year 4 Year 5 Revenue Revenue for gross $4,000,000 $4,400,000 $4,840,000 $5,324,000 $5,856,400 Total cost of the goods sold 468,700 478,074 497,197 527,029 569,191 Gross margin $3,531,300 $3,921,926 $4,342,803 $4,796,971 $5,287,209 Other income [source] $0 $0 $10,000 $0 $0 Income for interest $1,000 $0 $0 $0 $0 Total revenue $3,532,300 $3,921,926 $4,352,803 $4,796,971 $5,287,209 Operating expenses Sales and marketing $40,000 $40,800 $42,432 $44,978 $48,576 Payroll taxes 60,000 $61,200 $63,648 $67,467 $72,864 Reduction 40,000 40,800 41,600 42,400 43,200 Insurance 40,000 $40,800 $42,432 $44,978 $48,576 Maintenance 15,000 15,300 15,600 15,900 16,200 Utilities 30,000 $30,600 $31,824 $33,733 $36,432 Property taxes 15,000 $15,300 $15,912 $16,867 $18,216 managerial fees 18,000 $18,360 $19,094 $20,240 $21,859 Other 4,000 $4,080 $4,243 $4,498 $4,858 Total in service operating cost $262,000 $267,240 $276,786 $291,061 $310,782 Operating income $3,270,300 $3,654,686 $4,076,017 $4,505,910 $4,976,427 Interest expense on the long-term liability 3,590 2,866 2,106 1,308 470 Operating income before other items $3,266,710 $3,651,820 $4,073,912 $4,504,603 $4,975,958 Loss (gain) on transaction of property 0 0 1,000 0 0 Additional unusual expenses (income) 0 0 0 0 0 pay before taxes $3,266,710 $3,651,820 $4,074,912 $4,504,603 $4,975,958 Taxes on income 30% 980,013 1,095,546 1,222,474 1,351,381 1,492,787 7. Conclusion It is concluded that by recognizing a particular target market in the item system, the affiliation will be likewise barring different markets. This offers the organization to comprehend which some assistance with projecting fall outside the item technique and divert from key objectives. Techniques, for example, cost-in addition to estimating and target return evaluating accentuate long haul benefit boost. Generally, the affiliation must set costs in view of the coveted level of benefits it would like to get after some time. The goal for the Bigstore chains media buying is reliant on the aged between 18-35 years to exploit the buying power with a distort toward the programming that employs to bring better to the younger viewers. 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Touching Yet Irritating free essay sample

Riding four-wheelers through two feetdeep mudholes is what he does. ‘â€Å"If you aren’t covered in mud, you aren’t having fun† is what â€Å"chubs† would say. Some friends and family address him as â€Å"Joe†, but I call him Chubs, and/or bestfriend. Chubs isn’t always the smile-and-lie kind of person o he doesn’t hurt your feelings. To be honest you’re lucky if he remembers that you have any. He also doesn’t smell good EVER †¦ unless you would wear the mixture of a fart after 10 bowls of beans, and a dead skunk as a perfume, then I guess he smells great? When you ask him why he gives you the excuse, â€Å" when you’re having too much fun you sorta forget good hygiene.† Being around my amazing, but crazy-at-the-same-time step dad he has influenced me to live life with no regrets, and just have fun. I have always been the person to find the biggest rock to hide under when real life problems head my way, and with the help of my step dad I am out of my shell and ready to fight and overcome my own problems. We will write a custom essay sample on Touching Yet Irritating or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The most important thing I have forgot to mention about my bestfriend is that he was diagnosed with multiple sclerosis. This is a disease that shuts down your muscles and is EXTREMELY painful. Chubs does not let this stop him from achieving everyday activities, even though it makes it difficult; he does not give up. Before you find out Joe’s condition you would never think anything different other than that he is attracted to gravity. That is part of losing your ability to walk; you become very clumsy. 17 years ago my best friend recieved this life changing news, but 17 years later he still lives as if that day was just a bad dream. Joe has influenced me to live with an open heart and as every breath is going to be your last.Chubs does not let his condition stop him from climbing mountains in sixteen or less degree weather just to bring home a mantel for his wall. Havingthe privilege to live with Joe i’ve also learned that he puts others in front of himself, and puts their pain before his. My best friend may be losing a limb while you just have a papercut, but he will make sure that he puts a band-aid on your little cut before even think about taking care of himself. I want to learn to learn to live life with the positive mind set that my Chub’s does. Even though Joe has felt every pain that there is to feel; he still manages to keep moving forward and never falling back. He has felt the pain of losing his other half; his best friend, to just feeling the pain of a two-ton truck landing on his finger. I always think to myself â€Å" how can a man that has been through so much be so positive and influential?† But then I remember the answer Chubs told me â€Å" you learn to accept the fact that there is a reason for everything†, I think I should strive to be more like my best friend. Being like him I’ll be that person in someone’s life that influences them to be a better person. Even though Joe A.K.A â€Å"Chubs and/or best friend† is sometimes irritating and stinks all the time, I am still amazed on the positive outlook he has on life, and the great impact this amazing man; my step father, has had on my life.